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The LVMH-owned brand plans to spend nearly 20 percent of sales on marketing this year, new CEO Antoine Pin says, doubling down on partnerships in the fast-expanding world of F1 racing in an effort to keep up growth in a sluggish watch market.
Can Formula 1 Keep TAG Heuer in the Fast Lane? | Read full articles, watch videos, browse thousands of titles and more on the “Formula 1” topic with Google News.